Tag: oohagency
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ABOVE THE LINE (ATL) VS. BELOW THE LINE (BTL): CHOOSING THE RIGHT MARKETING STRATEGY FOR YOUR BRAND
In the dynamic world of marketing, Above the Line (ATL) and Below the Line (BTL) strategies play crucial roles in how companies engage with their audiences and achieve marketing objectives. Understanding the differences and determining which approach best suits your company’s needs can significantly impact your marketing success. ABOVE THE LINE (ATL) MARKETING ATL marketing…
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Victory Rainwear Rickshaw Branding: A Dynamic BTL Campaign by Shanti Vijay Advertisers
In the bustling streets of our cities, amidst the honking horns and colorful chaos, something exciting is making waves – or rather, rolling through the crowds. At Shanti Vijay Advertisers, we recently embarked on a vibrant Below-The-Line (BTL) activity for our esteemed client, Victory Rainwear. Our strategy? Rickshaw branding. And let us tell you, it’s…