Tag: hoarding
-
ABOVE THE LINE (ATL) VS. BELOW THE LINE (BTL): CHOOSING THE RIGHT MARKETING STRATEGY FOR YOUR BRAND
In the dynamic world of marketing, Above the Line (ATL) and Below the Line (BTL) strategies play crucial roles in how companies engage with their audiences and achieve marketing objectives. Understanding the differences and determining which approach best suits your company’s needs can significantly impact your marketing success. ABOVE THE LINE (ATL) MARKETING ATL marketing…
-
TOP 5 FACTORS TO CONSIDER WHILE SELECTING LOCATION FOR OOH ADVERTISING
Out-of-home (OOH) advertising has long been a powerful tool for brands to reach a broad audience. Whether it’s billboards, transit ads, or digital screens, the success of an OOH campaign largely hinges on selecting the right location. Here are the top five factors to consider when choosing a location for your OOH advertising to ensure…
-
How Out-of-Home (OOH) Advertising Builds Brand Trust
In today’s digital age, the landscape of advertising has dramatically evolved, yet Out-of-Home (OOH) advertising remains a powerful tool for building brand trust. From billboards and transit ads to digital screens in public spaces, OOH advertising connects brands with consumers in the physical world, fostering trust and engagement. But how exactly does OOH build brand…
-
5 Steps to Make a Great OOH (Out-of-the-Home) Advertisement
Creating an impactful hoarding ad is both an art and a science. It requires creativity, strategy, and a deep understanding of your target audience. Here are five steps to help you design a great hoarding ad that captures attention and drives engagement 1. Define Target Audience & Advertising Location Before diving into the design process,…
-
THE TIMELESS POWER OF TRADITIONAL OOH IN A DIGITAL WORLD
In today’s hyper-connected digital landscape, the advertising world has seen a significant shift towards online platforms. From social media campaigns to targeted Google ads, businesses have numerous digital tools at their disposal to reach their audiences. However, traditional Out-of-Home (OOH) advertising—think billboards, bus shelters, and transit posters—continues to hold its ground as an effective medium.…
-
The Ideal Marketing Budget Percentage: A Strategic Approach
Crafting the perfect marketing budget is a balancing act that requires a keen understanding of business objectives, market dynamics, and available resources. An ideal budget not only fuels brand visibility but also drives sustainable growth. In this article, we explore the essence of an ideal marketing budget and delve into strategic allocation methods, supplemented by…