Tag: digitalmarketing
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ABOVE THE LINE (ATL) VS. BELOW THE LINE (BTL): CHOOSING THE RIGHT MARKETING STRATEGY FOR YOUR BRAND
In the dynamic world of marketing, Above the Line (ATL) and Below the Line (BTL) strategies play crucial roles in how companies engage with their audiences and achieve marketing objectives. Understanding the differences and determining which approach best suits your company’s needs can significantly impact your marketing success. ABOVE THE LINE (ATL) MARKETING ATL marketing…
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THE TIMELESS POWER OF TRADITIONAL OOH IN A DIGITAL WORLD
In today’s hyper-connected digital landscape, the advertising world has seen a significant shift towards online platforms. From social media campaigns to targeted Google ads, businesses have numerous digital tools at their disposal to reach their audiences. However, traditional Out-of-Home (OOH) advertising—think billboards, bus shelters, and transit posters—continues to hold its ground as an effective medium.…