Tag: chhattisgarh
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ABOVE THE LINE (ATL) VS. BELOW THE LINE (BTL): CHOOSING THE RIGHT MARKETING STRATEGY FOR YOUR BRAND
In the dynamic world of marketing, Above the Line (ATL) and Below the Line (BTL) strategies play crucial roles in how companies engage with their audiences and achieve marketing objectives. Understanding the differences and determining which approach best suits your company’s needs can significantly impact your marketing success. ABOVE THE LINE (ATL) MARKETING ATL marketing…
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5 Steps to Make a Great OOH (Out-of-the-Home) Advertisement
Creating an impactful hoarding ad is both an art and a science. It requires creativity, strategy, and a deep understanding of your target audience. Here are five steps to help you design a great hoarding ad that captures attention and drives engagement 1. Define Target Audience & Advertising Location Before diving into the design process,…
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YOUR GUIDE TO OOH ADVERTISING: Five Must-Know Planning Tips
Out-of-home (OOH) advertising remains a powerful medium in an increasingly digital world. With the ability to capture attention in public spaces, OOH advertising offers a unique opportunity to reach diverse audiences. However, effective planning is crucial for maximizing the impact of your OOH campaign. Here are the top five things to consider when planning your…