Category: Blogs
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ABOVE THE LINE (ATL) VS. BELOW THE LINE (BTL): CHOOSING THE RIGHT MARKETING STRATEGY FOR YOUR BRAND
In the dynamic world of marketing, Above the Line (ATL) and Below the Line (BTL) strategies play crucial roles in how companies engage with their audiences and achieve marketing objectives. Understanding the differences and determining which approach best suits your company’s needs can significantly impact your marketing success. ABOVE THE LINE (ATL) MARKETING ATL marketing…
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TOP 5 FACTORS TO CONSIDER WHILE SELECTING LOCATION FOR OOH ADVERTISING
Out-of-home (OOH) advertising has long been a powerful tool for brands to reach a broad audience. Whether it’s billboards, transit ads, or digital screens, the success of an OOH campaign largely hinges on selecting the right location. Here are the top five factors to consider when choosing a location for your OOH advertising to ensure…
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How Out-of-Home (OOH) Advertising Builds Brand Trust
In today’s digital age, the landscape of advertising has dramatically evolved, yet Out-of-Home (OOH) advertising remains a powerful tool for building brand trust. From billboards and transit ads to digital screens in public spaces, OOH advertising connects brands with consumers in the physical world, fostering trust and engagement. But how exactly does OOH build brand…
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Victory Rainwear Rickshaw Branding: A Dynamic BTL Campaign by Shanti Vijay Advertisers
In the bustling streets of our cities, amidst the honking horns and colorful chaos, something exciting is making waves – or rather, rolling through the crowds. At Shanti Vijay Advertisers, we recently embarked on a vibrant Below-The-Line (BTL) activity for our esteemed client, Victory Rainwear. Our strategy? Rickshaw branding. And let us tell you, it’s…
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5 Steps to Make a Great OOH (Out-of-the-Home) Advertisement
Creating an impactful hoarding ad is both an art and a science. It requires creativity, strategy, and a deep understanding of your target audience. Here are five steps to help you design a great hoarding ad that captures attention and drives engagement 1. Define Target Audience & Advertising Location Before diving into the design process,…
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THE TIMELESS POWER OF TRADITIONAL OOH IN A DIGITAL WORLD
In today’s hyper-connected digital landscape, the advertising world has seen a significant shift towards online platforms. From social media campaigns to targeted Google ads, businesses have numerous digital tools at their disposal to reach their audiences. However, traditional Out-of-Home (OOH) advertising—think billboards, bus shelters, and transit posters—continues to hold its ground as an effective medium.…
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The Ideal Marketing Budget Percentage: A Strategic Approach
Crafting the perfect marketing budget is a balancing act that requires a keen understanding of business objectives, market dynamics, and available resources. An ideal budget not only fuels brand visibility but also drives sustainable growth. In this article, we explore the essence of an ideal marketing budget and delve into strategic allocation methods, supplemented by…
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YOUR GUIDE TO OOH ADVERTISING: Five Must-Know Planning Tips
Out-of-home (OOH) advertising remains a powerful medium in an increasingly digital world. With the ability to capture attention in public spaces, OOH advertising offers a unique opportunity to reach diverse audiences. However, effective planning is crucial for maximizing the impact of your OOH campaign. Here are the top five things to consider when planning your…
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BRIGHTER, BOLDER, BETTER: Power of LED Hoarding in Modern Advertising
In the evolving landscape of advertising, digital hoardings—also known as LED Screens or Out-of-home (OOH) digital displays—are revolutionizing how businesses and brands capture attention. Unlike traditional static billboards, digital hoardings offer dynamic, eye-catching visuals that can be updated in real-time, providing a multitude of advantages for modern advertising strategies.Let’s check out how and why these…
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THE OOH REVOLUTION: Unleashing Millenials & Gen-Z Entrepreneur’s Potential Beyond Digital Marketing
Amidst all the online buzz, we’re missing out on the magic of Out-of-Home (OOH) advertising. Those big ads on digital screens and billboards? They’ve got a lot to offer, and it’s time we took notice. The Screen Break We Need We’ve grown up with Google, YouTube, Facebook, Twitter, and most recently, TikTok. It’s easy to…